Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. It is in itself an extensive type of advertising that can includes search engine marketing (SEM), search engine optimization (SEO), local online advertising, banner advertising, email marketing, online video marketing, social media optimization (SMO) strategies and other forms of online outreach.
The best thing about online advertising is that unlike the traditional advertising, you can measure it at its every part and can make alterations in it at any point of time while it’s running. So, you can have true value for your money by investing only on the part that’s boosting your business and keeping a check on the part that wasn’t giving any positive result or in simple words was going waste. Besides, online adverting is more targeted, measurable and cost efficient, even small businesses in Cambodia can successfully advertise online.
Most important forms of online adverting in Cambodia:
It is one of the most cost effective ways to advertise when your main objective is to get specific, immediate results, such as generating sales or qualified leads. As far as the distribution channel is concerned, it is comprised of a few key search engines.
Display or banner advertising:
This type of advertising helps you in re-enforcing your company or product brand, with the wider range objective of affecting purchasing behavior. Now it entirely depends upon the distribution channel chosen for delivery, as to how much it will cost you, it could be very expensive or very affordable. Other forms of advertising such as newsletter, paid listings, link advertising and paid blog postings can also assist your branding efforts.
Examples: Google Banner Advertising, Social media advertising, etc.
YouTube Advertising or Online Video Marketing:
If you’re a small business owner and you’re not on YouTube, you’re missing out on one of the most powerful marketing platforms out there.
Not only do YouTube videos drive traffic and produce excellent search results, but they also provide a much more accessible medium for accessing your customer base, building relationships, establishing your expertise and really branding your business’ unique personality.
The biggest mistake most business owners — big and small — make when they begin with YouTube is approaching with a “make it viral” mentality. This focus is unfortunate, because YouTube really provides a unique opportunity for appealing directly to your most ardent and loyal customers.
What’s more, few people have the perfect formula for virality, and the more you make this goal your soul focus, the less authentic and compelling your videos will be.